FreshMenu ventures into content marketing with food magazine launch

FreshMenu , a popular Indian on-demand take away business, has ventured into content marketing by introducing their own magazine ‘Food For Thought’.
The magazine which has been curated by DontBeContent and will aim to show off interesting global food trends. 
Aparna Mahesh, chief marketing officer, FreshMenu.com said, “We don’t believe the traditional marketing models will be adequate for our brand since most of them focus mainly on acquiring new customers. We h