Freaks, geeks and group dynamics in B2B

A fellowship of adventurers descending deep into the catacombs armed with a club, a crossbow and a 20-sided die, such was the glory of the pre-multi-screen days of Dungeons & Dragons.
I was reminded of the fantasy role playing game after viewing Judd Apatow’s cult TV series Freaks and Geeks with my kids. At the same time, I was working with the team at B2B Marketing magazine and Gyro on our new research paper “Group. Mind. Set: How Group Dynamics Impact B2B Decisions.”
For