FourSquare steps forward with foot traffic analytics platform

FourSquare has retailers in its sights with the launch of an analytics platform to better understand what drives shopper movements.
The social check-in app is seeking to diversify by monetising its exhaustive database of 100m public places to give shop owners the opportunity to measure the ebb and flow of individuals past their doors, providing valuable intel on consumer habits to better predict future store traffic.
FourSquare Analytics offers brands and retailers a foot-traffic dashboard from