Four things B2B marketers should look for at Cannes Lions 2017

Highlighting the best and brightest in creativity and innovation, the Cannes Lions Festival presents an opportunity for marketers to gauge the direction of the industry each year.
In the past, the B2B sector has largely been overshadowed on this stage and it’s no secret that B2C marketing has more of a reputation for disruptive creativity and emotional impact. We should view this not as a slight, but as an opportunity to prove those outdated perceptions wrong, just as the likes of GE, Nort