Four key tips to improve your SEO performance in 2017

With January well under way, now is a great time to take stock and prepare your SEO strategy for 2017. But where exactly should you start? Here are four important SEO factors you should address at the start of the new year:
Migrate to HTTPS
Since Google began offering a ranking incentive to sites that use secure HTTPS rather than HTTP, the number of sites becoming encrypted has grown. While Google has maintained that using HTTPS offers a very modest ranking boost, the fact is that the majority o