Four boredom-busting ways to revive your B2B creative

Business-to-business marketing has an often-unfair reputation for being dry and boring — and yet sometimes that reputation is all too justified. So what can you do to spark brilliance when your B2B creative starts gathering dust? Here are a few tips:
#1 Always (always!) tell a story
In B2B marketing, it can be easy to fall into the trap of relying on ‘specs and stats’ to build content. After all, you’re talking to busy professionals who want to get down to brass tacks, ri