Formula One MD Ellie Norman talks rebrand, going OTT and its first-ever marketing team

Formula One has changed rapidly in just six months. Getting underway with a rebrand, it then opened its first ever marketing department and subsequently launched an over-the-top streaming service, going to show just how seriously new owner Liberty Global is taking its brand-building efforts.
Leading the charge has been managing director Ellie Norman, previously advertising and sponsorship boss at Vigin Media, whose first action on taking the role was to commission F1's first ever