Formula One inks deal with Snapchat as it pushes drive towards digital future

Formula One has inked a global deal with Snapchat to create exclusive content during its forthcoming Grand Prix races. 
The move comes as F1 prepares to double down on digital, having recently appointed Frank Arthofer as global head of digital. 
The deal will see footage from the tournament hosted on Snap's editorially-curated Our Stories platform which features compilations of videos and pictures submitted from users at events and locations around the world. These are s