Former Red Bull marketer on shaking off the unhealthy image of energy drinks

The natural energy drink Tenzing is launching its first marketing campaign to coincide with the introduction of the sugar tax as it looks to appeal to health-conscious Londoners and shake off the category’s unhealthy image.
The campaign launches this month and will run for 10 weeks across outdoor and digital including YouTube, Facebook and Instagram. It has also signed a partnership with magazine Time Out to run print ads and potentially collaborate on an event.
Huib Van Bockel, the found