Forget display: 3 ways AI can make search smarter

More than half of all marketers plan to adopt AI over the new two-year period. As they begin to experiment with ways to put AI to use, the top applications, per eMarketer, are largely display advertising-oriented. Programmatic is probably the best example. But what about search, one of the largest investment areas in digital marketing today? How might AI be incorporated there?
Search is one of the largest investments in digital advertising, with roughly $30 billion spent annually. And, globally,