Ford targets new audience as it becomes first brand to launch a car at a gaming event

Ford Europe has gone where no other car manufacturer has before, becoming the first to launch a vehicle at a gaming event as the company looks to engage a new audience and be more innovative within its communication strategy.
Speaking to Marketing Week, Ford Europe’s executive director of communications and public affairs Michael Baumann, says a “core part” of Ford’s brand is racing so “it felt like a natural fit” to launch the Ranger Raptor at Gamescom, an a