01-12-2016 18:01 via marketingweek.com

Ford looks to ‘disrupt itself’ with focus on driverless cars and shuttle services

Ford is increasing its investment in electric and autonomous vehicles and plans to test and launch a city shuttle service in Europe, as it looks to offset disruption in the transport sector by tech giants.
Autonomous vehicles will have contributed a total of £14.5 trillion to Europe’s GDP by 2015, according to a report commissioned by Nissan Europe, leaving the auto industry open to disruption from technology companies eager to grab a share of the market.
In addition to carmakers, t
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