Forbes introduces geolocation targeting to BrandVoice content

Forbes has introduced a native content tool that can geolocate readers down to the company they work for and target articles accordingly, a move it claims is a significant breakthrough in the future of targeted news content.
The publisher tore down the editorial/commercial divide six years ago when it launched BrandVoice, which gives advertisers access to its CMS to publish content directly onto site. The model was later picked up by freesheet City AM. Now every major publisher has some form of