Forbes: fake news epidemic could be ‘just what brands needed’

Forbes has weighed in on the fake news dilemma, believing despite all the negatives it could be “just what brands needed in this distributed content world to rise to the top again”.
While the fake news epidemic has raised pressing concerns on the value of truth in media, transparency of digital advertising, and the growing influence of social media, it's also an opportunity for publishers to premiumize the value of their brands, and the wake up call needed to establish industry-wide