For organizational change, do you need to call in the experts?

Agencies and brands of every stripe are becoming involved in organizational change. In the latest episode of The Drum Network’s podcast CEO Matters, we investigate whether these systemic shifts are best done ground-up or with outside help.
Over the last couple of years, we’ve heard over and over that agencies and marketing teams are being brought into organizations to help them make major pivots and structural shifts. Meanwhile, agencies themselves are constantly reshaping to keep pa