For Goodness Shakes brand relaunch from Impero

Health drinks brand For Goodness Shakes has announced a complete brand relaunch and the firm’s first social campaign courtesy of creative agency Impero.
Entitled ‘Feel the Good’, this is the first work completed by the agency since winning the account in a competitive pitch process last year. Impero has been tasked with repositioning the brand’s products to appeal to a wider audience, as more people are turn to health and fitness products in their day-to-day lives.
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