Foot Locker centralizes back-end brand experience with Adobe integration

Foot Locker has seven different brands under its heel. To centralize that cross-brand experience, the apparel company has gone through a back-end digital transformation.
Foot Locker has re-platformed its entire digital infrastructure using Adobe Experience Could, which is all running on Microsoft Azure.
Pawan Verma, executive vice-president, chief information and customer connectivity officer at  Foot Locker, said the integration is about creating a common ecosystem to help connect data wit