Following 2016 declines, Buffalo Wild Wings turns to mobile video to engage millennials

The same week as its outgoing CEO Sally Smith spoke of difficulty engaging millennials, Buffalo Wild Wings is working with adtech outfit, AdColony, to engage audiences and drive them to their restaurants.
Following a tough 2016 — with a 2.4% decline in same-store sales, making it the biggest decline in the past five years — Smith, who will retire from the company before the end of 2017, said Tuesday that the problem isn't the chain itself, but the casual-dining industry, wh