Fold7 takes majority stake in experiential startup amid rising popularity among brand marketers

Independent creative agency Fold7 has taken a majority share in an experiential start-up led by Andrew Casher (pictured above, middle), in the hopes of cashing on a marketing channel the IPA predicts will grow faster than internet spend in 2017. 
The division – called Hyperactive – will act as an autonomous agency within Fold7, with Eurostar and luxury brand Tag Heuer its founding clients.
However, Fold7 will use the expertise of Casher and his team of five when its own cli