Focus on content or risk failure

Gavin MillerManaging director
In this age of constant business and marketing transformation, attempting to stay ahead of, or indeed keep up with technology is the single biggest challenge for businesses and brands.
We have seen new content marketing philosophies, principles and frameworks come and go and, increasingly, reporting and focus both appear to be on the channels rather than the content. But where is the focus on what fills the channels? And how does an organisation harness and leverag