Focus groups fulfil key democratic role | Letters

Hanna Chalmers from Ipsos Mori responds to Liza Featherstone’s article which claimed that focus groups are ineffectiveAs someone who has spent nearly 20 years observing, leading and analysing focus groups, I found Liza Featherstone’s crushing take on the traditional focus group (The long read, 6 February) to be completely at odds with the world I inhabit. She makes it clear she views the “culture of consultation”, or to put it another way, asking how people feel about thi