Fluffed it! The truth about Build-A-Bear's day of mayhem

The global company was once lauded for being ahead of the curve, so what was behind the ‘pay-your-age’ misjudgment that left scores of its little customers brokenhearted?Thursday 12 July should have been a red-letter day for thousands upon thousands of kids, and for their favourite shop, Build-A-Bear Workshop. The company had announced a pay-your-age promotion, so customers in the UK, US and Canada could come in to make their own teddies and pay just a fraction of the normal cost: in