16-10-2017 06:51 via thedrum.com

Flipkart to purchase a stake in BookMyShow to leverage upper middle class spend

Indian e-commerce giant, Flipkart is set to buy a stake in ticketing platform, BookMyShow to further strengthen its position in the Indian market and gain an edge over rival Amazon.
Flipkart is looking for a business partnership with BookMyShow to gain a higher share of the spending by upper middle class Indians.  It also plans to launch groceries this year in order to push repeat purchases by customers, as reported by Livemint.
Flipkart's ambitions have been boosted by investment
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