Flipkart launches private label fashion brand Divastri to combat rival Amazon

To combat its rival Amazon, Flipkart has intensified its marketing strategy and has now launched its own private fashion label called Divastri, which aims to tap into the demand for women’s ethnic wear.
Amazon had launched its own private brand Symbol in September last year.
Through Divastri, the company is targeting unstitched garments category. So far, the category has been mostly served by long tail merchants in a bid to control quality and pricing in the segment.
Only last week, Flipka