14-07-2017 02:00 via thedrum.com

Flipkart and iVOOMi get into an innovative tech partnership

To expand its marketing strategy in India, iVOOMi has partnered with ecommerce major Flipkart.
Earlier, iVOOMi said it wanted to capture a 4% share of the Indian smartphone market by mid-2018 and this sees it moving in a step in that direction.
iVOOMi intends to use Flipkart's marketing intelligence support to target smarphone users in tier 3 and tier 4 cities in India. It also plans to facilitate its research and  and development (R&D) in Hong Kong and China, with s
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