Flipkart and iVOOMi get into an innovative tech partnership
To expand its marketing strategy in India, iVOOMi has partnered with ecommerce major Flipkart.
Earlier, iVOOMi said it wanted to capture a 4% share of the Indian smartphone market by mid-2018 and this sees it moving in a step in that direction.
iVOOMi intends to use Flipkart's marketing intelligence support to target smarphone users in tier 3 and tier 4 cities in India. It also plans to facilitate its research and and development (R&D) in Hong Kong and China, with s
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