Flipboard launches in China, partnering with BlueFocus on advertising

Flipboard has launched in China, creating a business that has the freedom to develop technology and product separate to its core business.
Flipboard China has now launched with 25 staff and is the result of a joint venture with Chinese advertising group BlueFocus. BlueFocus will help the business establish deals with local partners and brands.
Mike McCue, Flipboard founder and CEO, said: “Partnered with BlueFocus, Flipboard is now ready to expand its premium advertising solutions to China