Flipboard China CEO on why foreign internet businesses need to adapt for China

Flipboard announced its entry into China this week, revealing a joint venture with BlueFocus on a business that will allow product to change to fit local needs.
A team of 25 will begin creating partnerships and courting advertisers but has also been given the freedom to develop the product differently to the US business.
The service will be primarily Chinese language content with a selection of curated foreign ‘high quality’ content, which it hopes will be a differentiator in the mar