Flatlining of Adblock user numbers masks mobile shift

Adblock Plus has moved to scotch suggestions that the number of internet users employing ad blocking software had plateaued by pointing out that mobile usage of the software continues to power ahead.
The retort followed a statement from the International Advertising Bureau asserting that adblock usage was stagnating with 2017 UK usage hovering at 22%, a similar figure to that reached the year before.
Ben Williams, head of operations and communications at Adblock Plus, commented: “If there&