Five ways to spot a business trend that will last

It can be tempting to invest in the latest technology, marketing strategy or fashionable product line, but how do you know which ones will fade away and which ones will make your bottom line flourish?It’s not unusual for businesses to make huge investments based on the latest trend. Picking the right trend to get on board with can open up a whole new market, along with a ready made customer base. But not all trends are here to stay. For business owners, knowing which ones are going to last