Five ways to make sure your idea actually happens

If you work in a digital or innovation function in a large corporate, you may well be familiar with expressions like 'trying to nail jelly to the wall', or a personal favourite of mine, coined by a client service chap during a five-day technical scoping trip to New Jersey, 'this is like flicking dog shit up a long hill with a lollipop stick'.
These phrases come to mind when you're in a situation where you are trying to get a project off the ground, a project which may well be the future eng