Five ways supermarket brands can get digital cut through in 2018

Today social media is the internet – 98% of people who shop online are on at least one social network, according to GlobalWebIndex, 2018. With such a large captive audience, it's no surprise brands are investing more and more into social content and campaigns.
But here’s the dirty secret your social agency or content agency won’t tell you – 5% of brands generate 95% of all engagement online (The Beckon Report, 2017). The remaining 95% of brands are left to