Five things great brands will do differently on social media in 2017

For good and bad reasons social media marketing has continued to grab industry headlines this past year, but how are serious marketers changing their strategies as these platforms evolve? As consumers spend increasing time on social networks and apps new marketing opportunities are clearly being created, even though we should be cautious about throwing away traditional marketing channels or principles.
There’s probably never been a more interesting time to be a marketer, nor more new oppor