Five takeaways for personalisation from CES

Creating personalised experiences for customers is a tricky business admitted panellists at the Adobe and Publicis Groupe session at the Consumer Electronics Show (CES) in Las Vegas earlier this month.
Senior executives on the panel from Publicis.Sapient, Mediavest Spark, Adobe, and Publicis Media said the data and technology is there to help deliver personalised consumer experiences – but it is too easy to get swayed by confusing industry jargon or what tactics Amazon or Walmart are