Five show-stopping music festival brand activations from 2016

There’s no questioning that music festivals have become a staple in pop culture. What were formerly relegated to the fringes of music and counterculture have now secured themselves squarely in the mainstream—much to the chagrin of festival purists who claim that these experiences have “jumped the shark.”
As with any cultural movement, brands have been eager to find ways to get involved. It’s a smart strategy for marketers who are vying for millennial dollars in part