Five original automotive campaigns driven by unconventional thinking

The competitive landscape across the automotive sector is fierce to say the very least. 
It’s an industry synonymous with classic ads, from the famous 60s VW commercials right up to this present digital era.
Success in automotive advertising isn’t just purely hinged on creative ingenuity, however coming up with an intelligent concept that can resonate on the ‘petrol-head’ level as well as with basic motorists is so often the key to a memorable campaign. 
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