24-11-2016 17:47 via marketingweek.com

Five of the best anti-Black Friday campaigns

Lush
Taking a stand against global government-backed internet shutdowns, the cosmetics retailer will launch its #KeepItOn campaign this Black Friday.
A collaboration with digital rights organisation Keep It On, the campaign will run on Lush.com and in 40 countries across the world where Lush staff will talk up the political strategy. There will also be an attempt to get people to register their signatures to a petition urging world leaders to keep the internet open.
When the campaign ends (7 De
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