Five myths about marketing procurement

Marketing procurement as a skillset of procurement started over 25 years ago. I know, I have the grey hairs. Since then we have been toiling away to earn the respect of our bosses, our stakeholders and the suppliers in the marketplace. 
The definition of procurement is the act of obtaining or buying goods and services. We seek to minimise risk and maximise value, which can be illustrated with these seven core benefits:
security of supply
lower costs
reduced risk
improved