Five key points to factor in to your agency's new business planning in 2017

With new business resources increasingly stretched for many agency owners it’s never been more important to focus time, investments and effort on the most promising areas of opportunity.
This week saw the publication of The Pearlfinders Index, which I have overlaid with our own insights to enable us to predict where to concentrate resources most efficiently. If you haven’t already, I’d recommend you download a copy for yourself, but in the meantime, here are five thoughts on wh