Five Crucial Components to a Successful Influencer Marketing Strategy

Influencer marketing is not a new concept. Brands have sought to harness the influence of others - from celebrities to politicians - since the onset of modern marketing.
However, during the early 2000’s when digital transformation and the tech era were just taking off, the internet democratized influence allowing regular people to amass huge followings and become internet celebrities. This new generation of celebrities exists on every channel, from traditional blogging platforms to YouTube