Five best practice tips when it comes to A/B testing

We’re here again – another Facebook update. Whether they help or hinder our social business goals, the recent stream of updates on Facebook have been coming in thick and fast; the latest rumours being a new experiment of A/B testing on standard page posts. What does this, and other recent Facebook updates, mean for brands? 
A/B Testing
Up until now A/B testing, also known as split testing, has been a manual marketing tactic, where businesses can test which headlines, copy, call