06-10-2016 01:41 via marketingweek.com

Fitbit on how it looks to ‘integrate more deeply into healthcare’

Fitbit’s CEO James Park has revealed the wearables brand is looking to put a bigger focus on healthcare, as it hopes to produce products for consumers suffering from chronic health conditions such as high blood pressure and heart disease.
Speaking at today’s Dreamforce keynote session in San Francisco, Park told attendees the brand’s mission has always been to “help people become healthier”.
Fitbit devices use motion sensor technology to track user moveme
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