First a Spark, then a flame: why the creative development process prevents SMBs from embracing digital advertising

As an engineer, it’s always deeply exciting when something I built is used. Well, to be accurate, it’s exciting when it works, then deeply exciting when lots of people find it useful and it’s used widely and often.
And I am deeply excited by Spark, something the engineering team at ReFUEL4 has been working on these past months. Spark is our fully AI driven, self-serve version of ReFUEL4. Aimed at Small to Medium Businesses (SMBs), it will take the pain out of managing the creat