Fifa World Cup to boost APAC ad spend

Regional sporting events like Fifa World Cup and Asian Games are set to power the advertising spend in Asia Pacific by 4.5% in 2018 according to Dentsu Aegis Network.
Asia Pacific, as a result will now contribute 41% of the global increase (USD 613.5 bn). Comparatively, North America accounts for 32%, Western Europe accounts for 13% with Latin America at 8% and Eastern Europe 5%.
Meanwhile, digital will overtake TV for the first time, to reach 45.5% of Asia Pacific share (TV 33.5%). The report f