Fifa World Cup 2018 trail: how to create an opening title sequence for 3.2 billion people

The brief for the official Fifa World Cup TV opener is by no means an easy one: create a film that will resonate with almost half of the planet, complement Fifa’s brand guidelines in an inventive manner and present the host nation of Russia in all its glory – without propaganda. It was the vision of a Fabergé egg that cracked the code for the association's chosen agency.
Fifa handed the brief to Noah Media Group, a small production agency nestled in London’s Cl