Fiat goes Back to the Future to introduce its 500X model
Fiat is launching its new 500X model with a short film paying homage to Hollywood blockbuster Back to the Future.
The ad tells the story of a 60s couple transported to the present day when their classic Fiat 500 is struck by a bolt of lightning and transformed into the modern-day incarnation.
As they try to make sense of their new surroundings, they inadvertently discover the futuristic features of the 500X including its HD navigation screen and voice activated services.
The short ends with
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