Ferrero commits £4.9m to Thorntons media push ahead of relaunch

Confectionary group Ferrero is to invest £4.9m in media spend to promote the relaunch of high street chocolate retailer Thorntons, a year since acquiring the company in August 2015. Thorntons will screen its first TV advert for seven years on 4 November, running for six weeks as part of its 2016 festive campaign.
Ferrero expects the advert to reach 30 million people within the first two days. The campaign will also include a £280,000 spend on press and £150,000 on cinema advert