Fender blasts digital airwaves with hyper-targeted paid social, video and display campaign

Iconic guitar manufacturer Fender has significantly amplified its online presence thanks to a highly strategic and hyper-targeted campaign led by digital performance partner Found, achieving just under 2.5m video views and almost 9m impressions.
The campaign centred around the launch of the brand’s American Professional Range, which represent six of its most recognisable electric guitars & basses being re-packaged for the contemporary player. Each model in the range has been updated wi