Felix invades ads in London Underground #uptomischief campaign

UK cat food brand Felix is aping on the mischievous nature of its long-time mascot to disrupt other ads on the London Underground in a campaign culminating in an AR experience.
Specially-created digital ads will see the mascot leap from ad to ad throughout the stairway, looking to emulate the resolute and destructive nature of cats in an amusing way, while also producing a shock value around Felix’s supposed disruption of other ads.
The cat swings from clocks, spills paint, and even plays