FCB Chicago hires Goodby alum Sam Luchini as SVP-executive creative on Michelob Ultra

FCB Chicago has named Sam Luchini a senior vice president-executive creative director to work on the Michelob Ultra business.
Luchini joins FCB from Goodby Silverstein & Partners, where he was a creative director, working on a variety of accounts, including Adobe, Frito-Lay, Dali Museum, Dreyer’s and Google.
Among his more well-known projects: a remaking of Aerosmith’s Dream On for the 25th anniversary of Adobe Photoshop, a bag/breathalyzer for Tostitos, and Doritos Rai