FC Barcelona's quality over quantity strategy helps it gain record social media engagement

FC Barcelona powered ahead of Manchester United and Real Madrid to be named as the club with record engagement according to Blinkfire Analytics. 
 
FC Barcelona, which boasts of around 313 million followers across all social media platforms, saw 181 million engagements in January, followed by Manchester United and Real Madrid which saw 76 million and 45 million engagements respectively.
 
Barcelona was also the first on each social media platform when broken down separat